I think an Elf On The Shelf is cool because it gives kids a chance to believe in magic. Say your kids don’t believe in Santa, if they have an Elf the will shortly start to believe. Also if your kids don’t wanna get up and ready for school in the morning they can get up and find the Elf. Elves always go back to Santa and report how good you have been in the day then the next morning they come and hide and kids get to find them! Kids get to express their creativity with an Elf. They get to look in the most creative places and give the Elf the most creative name. The Elf On The Shelf is not creepy it is cool.